Cheerios - More Babies, Please
Edited at Fallon for Cheerios. Originally airing during the 2016 Emmy's, this spot went on quite a journey from conception to birth.
We originally created it as a new business pitch to Cheerios with Kanye on the soundtrack and a different roster of babies (check out the original pitch video here). However, they liked it so much, the fine folks at Cheerios decided to make it a full spot.
So, after sifting through thousands of baby videos online, forever ruining my recommended video lists, and getting legally rejected by many cereal-averse parents, we landed on the "More Babies, Please" spot that lives in the world today. They grow up so fast!
Featured on Ad Age's Creativity Online.